The Bottom Line

Browse our award-winning blog, which covers public relations, marketing, and the tech, fintech PR, financial services PR, B2B SaaS, and cybersecurity industries. We’re pleased to recently have been awarded the 2023 MarCom Gold Award for this team effort.

Adapting Your Marketing Strategy During COVID-19

Adapting Your Marketing Strategy During COVID-19

A crisis can either make or break a marketing team’s success. In the wake of COVID-19, many businesses have reduced or cut their marketing budgets completely. However, if you want to thrive, you can not cut marketing out for long. As the world starts to open back up...

Five Technology PR and Marketing Predictions

As we wind down the clock on 2019, it’s time to saddle up and get excited for what promises to be a unique year of 20/20 vision for our top-ranked PR agency. This is always a great time to meet with clients and start to discuss their marketing and budget plans for the...

Finovate Day 2!

Image: Finovate.com Day two of Finovate Fall has left us feeling motivated and inspired! Today, we got some airtime on DM Radio, a data-management themed, weekly, one-hour live radio show broadcast on Thursdays at 3 PM Eastern / 12 PM Pacific. Look out for the podcast...

Disruptive Businesses are Everywhere; Here’s How to Stand Out

Disruptive Businesses are Everywhere; Here’s How to Stand Out

At KCD PR, we’re fortunate to be in the middle of business innovation. Our clients, partners and people, are disrupting traditional ways of doing business. We see it every day, and are passionate about spreading the word on new approaches and ideas in the market. But...

How Twitter Lists Lead To Stronger Media Relationships

How Twitter Lists Lead To Stronger Media Relationships

Since their launch in 2009, Twitter lists have remained one of the platform’s most valuable yet underutilized social media tools. In case you’re new to this feature, Twitter lists allow you to create public or private custom timelines, comprised of only the accounts...

KCD PR President Kevin Dinino Featured in Forbes

As social media continues to evolve, many influencers, organizations and individuals are looking for the best ways to succeed on each platform. Kevin Dinino, President of KCD PR, offered his insight on how to best leverage LinkedIn in a recent Forbes article.    You...

Global Fintech: What’s Hot & What’s Not

Today at FinovateSpring we heard from four analyst all-stars, who talked over what they believe to be the top fintech trends we are seeing today. First to take the stage was Michelle Evans, global head of digital consumer research at Euromonitor International. The...

PR 101 for Tech Disruptors

Securing a feature story in TechCrunch is the goal of most tech disruptors. However, getting that story – or any story in a major media outlet – is often more complicated than many realize. Whether it’s a startup or an established organization, those looking to...

Millennial Money: Why Millennials handle money the way they do

Millennial Money: Why Millennials handle money the way they do

It has been shown that every generation is shaped by the events and experiences that happened during their lives. Unsurprisingly, growing up during the Great Depression and WWII largely impacted the Silent Generation. The Baby Boomers had different experiences, like...

What Is “Trendjacking” And Why Does It Matter?

As public relations professionals, it’s our job to stay up to date on the latest news. The best in the business do this by following current events, anticipating upcoming trends and seamlessly working their clients into the current news cycle. This is what we call...

10 Ways to Repurpose a Conference Presentation Speech

Once you’ve finished giving a presentation at a conference or panel, what happens to it? We briefly touched on how to repurpose this content in our blog about improving your personal brand, but let’s dig deeper to learn exactly how you can use that ready-made content...

Three Steps to #TopInfluencer Status on Social Media

Those #TopInfluencers on Forbes' new list have really nailed the whole social networking thing. You've checked out their content -- it's very good -- and you can see why they've amassed more than 250 million followers. But the 250-million-dollar question remains: How...

Put on a Happy Face: The Rise of Emojis in Marketing & Comms

Put on a Happy Face: The Rise of Emojis in Marketing & Comms

Each new generation makes its mark on language, and it seems my generation has changed the way people communicate in unforeseen ways. Enter: emojis. These fun graphics have been around for nearly two decades, but have been gaining steam and popularity of late. In...

Wonders & Blunders: Burning Through Dough: Outer Space Edition

Are We On Mars, or What? This week, it feels like we’re on another planet looking down on some really bonkers activity on Earth. Is Russia hacking into U.S. government broadcasts? Is Silicon Valley just pretending to support workforce diversity? Is outer space travel...

Did You Hear the One About the Pope?: Fake News is Big News

Did You Hear the One About the Pope?: Fake News is Big News

News in 2016 just wasn’t interesting enough for some Facebook users. Because the platform’s algorithms prioritize “engagement” and don’t filter or ban content based on accuracy, fake news stories have drowned out honest reporting on the world’s most trafficked social...