The Bottom Line

Browse our award-winning blog, which covers public relations, marketing, and the tech, fintech PR, financial services PR, B2B SaaS, and cybersecurity industries. We’re pleased to recently have been awarded the 2023 MarCom Gold Award for this team effort.

Fintech – Banking’s Revolutionary Catalyst

Fintech – Banking’s Revolutionary Catalyst

A little healthy competition never hurt anyone. Unless that competition comes in the larger than life form of fintech – then, if you’re a bank, big or small, it’s adapt or die. Over the last few years we have watched the slow growth, evolution and adoption of...

Fintech Frenzy: 5 Industry Innovators to Watch

Fintech Frenzy: 5 Industry Innovators to Watch

It’s been said many times … businesses that are not evolving are dying. This inescapable truth is becoming more and more of a reality in the financial space with each passing day. Not only does the fintech space continue to thrive – Citigroup recently reported that...

5 Marketing Trends That Are Impacting the Fintech Industry Right Now

To succeed as a marketer in 2016, the needs and experiences of your customers need to be at the forefront of your mind, regardless of the industry you operate in. Marketing strategies must constantly be adjusted based on changes in technology, analytics and customer...