The Bottom Line

Browse our award-winning blog, which covers public relations, marketing, and the tech, fintech PR, financial services PR, B2B SaaS, and cybersecurity industries. We’re pleased to recently have been awarded the 2023 MarCom Gold Award for this team effort.

Comm Strategy Can Make or Break Your ICO

Comm Strategy Can Make or Break Your ICO

ICO’s took the world by storm in 2017, enabling blockchain companies to raise nearly $4 billion last year – and momentum continues to grow. In fact, messaging app Telegram announced just yesterday its plans to launch an ICO. As more and more companies take to tokens...

Wonders & Blunders: Don’t Miss These 2018 PR Predictions

Wonders & Blunders: Don’t Miss These 2018 PR Predictions

     OUR CRITICAL ANALYSIS OF THE WEEK'S NEWS   Our fearless founder, Kevin Dinino, shares his 2018 predictions on PR trends:   Thought Leadership and Branding Involves More than Your CEO: It's time to invest in powerful communications beyond the C-suite and...

5 Must-Attend Fintech Conferences in 2018

5 Must-Attend Fintech Conferences in 2018

The New Year is here and it’s time to start marking calendars with the exciting events taking place across the technology industry. If you’re a professional working in fintech, whether it’s leadership, communications or even programming, we’ve compiled the top five...

Wonders & Blunders: Yule Adore These Fintech Associations

Wonders & Blunders: Yule Adore These Fintech Associations

New Year's networking resolutions      OUR CRITICAL ANALYSIS OF THE WEEK'S NEWS This week's newsletter is a wonders-only edition. No blunders here!   In our “Giving Back to Fintech” series, we asked two associations to contribute to blogs highlighting their work...

Giving Back to Fintech: The FinTech Professionals Association

Giving Back to Fintech: The FinTech Professionals Association

(Note from KCD PR: In our “Giving Back to Fintech” series, we asked two associations to contribute to blogs highlighting their work in the fintech community. We chose to spotlight the FinTech Professionals Association for its dedication to collaboration among all...

Wonders & Blunders: Deck the Halls with Boughs of Bitcoin

Wonders & Blunders: Deck the Halls with Boughs of Bitcoin

Open this email for open banking dilemmas    OUR CRITICAL ANALYSIS OF THE WEEK'S NEWS Bitcoin continues to break records and make headlines across the financial industry. This week marked its crossover into mainstream investment: you can now trade bitcoin futures on...

Wonders & Blunders: Jingle Bells, the Tax Bill Doesn’t Smell

Wonders & Blunders: Jingle Bells, the Tax Bill Doesn’t Smell

     OUR CRITICAL ANALYSIS OF THE WEEK'S NEWS   Taxes may be the last thing on your mind this time of year, with holiday parties filling your schedule and sugar plum fairies dancing in your head, but Congress isn’t letting this slow them down. How could the GOP’s...

Wonders & Blunders: Hack-y Holidays

Wonders & Blunders: Hack-y Holidays

   OUR CRITICAL ANALYSIS OF THE WEEK'S NEWS Have you recovered from your tryptophan turkey nap and holiday shopping frenzy?   Uber wishes everyone would have napped through the news of the 2016 data breach they covered up.   If you're revisiting your finances and...

Wonders & Blunders: Better Than a Leftover Turkey Sandwich

Wonders & Blunders: Better Than a Leftover Turkey Sandwich

   OUR CRITICAL ANALYSIS OF THE WEEK'S NEWS   While we're eagerly anticipating the Thanksgiving holiday, here are a few hot topics in finance and fintech to whet your appetite!   Bitcoin, bitcoin, bitcoin is all we've heard in the news lately, but one company is...

5 Strategies to Successfully Communicate an ICO (Part 2)

5 Strategies to Successfully Communicate an ICO (Part 2)

Our earlier post detailed key steps to identify your audiences, create differentiated messaging and focus on building and maintaining trust to successfully communicate an ICO. Let’s now focus our attention to timing, planning and execution in the second part of this...

Wonders & Blunders: Data Overload

Wonders & Blunders: Data Overload

  Plus big news in crypto futures trading    OUR CRITICAL ANALYSIS OF THE WEEK'S NEWS Welcome to this week's Wonders & Blunders! We're keeping it hopeful and helpful this week with big news in cryptocurrency, a near-future technique for storing passwords in...

5 Strategies to Successfully Communicate an ICO (Part 1)

5 Strategies to Successfully Communicate an ICO (Part 1)

According to Coindesk, since the start of 2017 Initial Coin Offerings or “ICO”s have raised over $2.5 billion. So it stands to reason that comprehending what an ICO actually is might be a good idea. So here is our take...The name takes after the capital markets...

Wonders & Blunders: Halloween Candy Coma

Wonders & Blunders: Halloween Candy Coma

         OUR CRITICAL ANALYSIS OF THE WEEK'S NEWS   Hope you had a happy and safe Halloween and you're enjoying a delicious pairing of leftover candy and coffee to start your morning!   We continue our robots vs. Wall Street coverage with news on the first ETF...

Wonders & Blunders: Heat Wave High Jinks

Wonders & Blunders: Heat Wave High Jinks

You don't want to miss this.    OUR CRITICAL ANALYSIS OF THE WEEK'S NEWS   We are sweating in San Diego! It's 105 degrees outside our office downtown as we're writing this, so there may be a few heat-induced hallucinations in this week's commentary on the news. We...

Wonders & Blunders: This is Your Doctor

Wonders & Blunders: This is Your Doctor

This is Your Doctor This week we’ve been bombarded with news all of which could affect our health one way or another. VR and AI are improving our lives by making healthcare less costly, while simultaneously ensuring surgeons have practiced enough pretend surgery...

What is Fintech PR?

What is Fintech PR?

While “fintech” as we know it burst onto the scene with serious force in 2015, fintech actually traces its roots back to the invention of the printing press – making paper currency more accessible and relevant in the marketplace. Today, fintech is synonymous with...

Wonders & Blunders: Even Robots Aren’t Perfect

Wonders & Blunders: Even Robots Aren’t Perfect

Even Robots Aren't Perfect This week's roundup of news solidifies one thing - we're not all perfect. From AI social struggles to financial news mishaps and billions lost, we're digging into some of the most important and interesting topics in tech and finserv. The...

Wonders & Blunders: We Shall Overcome

Wonders & Blunders: We Shall Overcome

We Shall Overcome The word of the week is resiliency. Yes, the Amazon S3 web hosting outage knocked countless online chats, cat videos, and IoT baby monitors offline – but we survived. We even bring good news – the Internet is (half) secure! We have advice for...

Wonders & Blunders: We’re on a roller coaster of emotions…

Wonders & Blunders: We’re on a roller coaster of emotions…

We’re on a roller coaster of emotions... This week’s bite sized news updates have us wondering if the world is going up, down, sideways or nowhere at all. We never thought we’d be talking about the potential death of CSR, but we’re also pumped about the future of...